Gaming and Esports Marketing Archives

Marketers on Fire: Drone Racing League CMO Anne Marie Gianutsos on Social Engagement, U.S. Air Force Partnership and the Metaverse

We spoke with Drone Racing League’s CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.

Digital

Brands on Fire: Chipotle

We spoke with Stephanie Perdue, Chipotle’s Vice President of Brand Marketing, about the company’s explosive digital growth, its gaming and esports strategy, merchandising, menu innovation and more.

Engagement

Esports and Gaming Partnership Roundup: Ralph Lauren, Chipotle and More

Following are a collection of companies that have recently partnered with esports and gaming organizations.

Demand Gen

Lexus Unveils a Concept Car Designed by the Twitch Community

We caught up with Vinay Shahani, vp-marketing at Lexus, to discuss the Gamers’ IS reveal.

Demand Gen

How Klarna Engaged Gamers With Shoppable Events on Twitch

Payment app Klarna is leveraging the growth of esports and gaming during the pandemic as a means to reach consumers through shoppable livestreamed Twitch events.

Acquisition

Activision Blizzard Media Talks Advertising to Gaming and Esports Audiences

Gaming is thriving during the COVID-19 pandemic, but marketers advertising to this group must be careful not to interrupt the experience.