Gaming and Esports
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Profiles & Campaigns
Doritos Marketing Part 2: Creator Partnerships, Gaming Integrations, Experiential and Media
Part two of our conversation with Doritos’ Head of Global Marketing Fernando Kahane reflects on creator partnerships, gaming integrations, experiential marketing and balancing the brand’s media mix.
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Digital
Super League Gaming CEO Ann Hand Dishes on the In-Game Advertising Market
SLG CEO Ann Hand on building in-game experiences, measuring campaigns in virtual worlds and thoughts on the metaverse.
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Digital
Marketers on Fire: Twitch CMO Doug Scott
We spoke with Twitch CMO Doug Scott about his strategy for maintaining Twitch’s growth, brand building and fostering community.
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Digital
How Twitch Has Courted Non-Endemic Brands and Achieved Growth During Pandemic
Twitch has emerged a winner in a world of pandemic-fueled lockdowns. The platform has capitalized on non-gaming content, too.
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Demand Gen
How Klarna Engaged Gamers With Shoppable Events on Twitch
Payment app Klarna is leveraging the growth of esports and gaming during the pandemic as a means to reach consumers through shoppable livestreamed Twitch events.
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Data & Analytics
What Marketers Need To Know About Gaming Consumers
Insights and research marketers can use for gaming-focused campaigns.
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Demand Gen
Brands on Fire: Mountain Dew Marketing VP Nicole Portwood on Dew’s ‘Culture of Doing’
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Video Marketing
Benefit Cosmetics Partners With Gen.G on Video Series for Female Gamers
Benefit Cosmetics is launching a weekly video series designed to engage female gamers.
