Topic

Games

  • Sci Fi Channel Hosts Stargate Sweeps

    The Sci Fi Channel last week kicked off a sweepstakes dangling a walk-on role to plug the DVD release of the third season of its popular show Stargate

  • Comedy Central Hosts ‘Stand-Up’ Sweeps

    To support its Friday night stand-up block, Comedy Central is hosting a sweepstakes dangling a private party with a performance by comedian Lewis Black.

  • Clearly Canadian Promotes Sweeps on 4 Million Bottles

    More than 4 million bottles of specially marked Clearly Canadian sparkling flavored water are making their way onto retail shelves in the U.S. as part

  • Your Vitamin Chews

    IT MAY LOOK AND TASTE LIKE GUM, but it’s a vitamin. Radio Disney this month kicks off a promotion with Vitaball, a gumball which delivers 100% of RDA

  • Flour Arrangement

    There are four major competitions that are so massive in range, scope, equipment required and competitors involved that they can’t be held on a yearly

  • Beauty and the Beer

    IN 1939, BOB WECHSLER, a 26-year-old executive with printer/promotion agency Einson Freeman, happened to call on Phillip Liebmann, the young president

  • Who is Laurie Cairns?

    Promotions lawyers are hunting for evidence to overturn a patent that could cost marketers millions of dollars to run on-pack/online instant-win sweepstakes.

  • Bar Games

    Anheuser-Busch has a new bar buddy: Microsoft Corp. The two collaborate on an on-premise campaign that brings Xbox games to bars and clubs with Budweiser.

  • Games, Contests, Sweeps: Front and Center

    Spending on games, contests, and sweepstakes rose 10 percent to $1.65 billion in 2001, according to PROMO estimates. The year’s biggest news the indictment

  • Color Coding

    M&M GOES GLOBAL Hackettstown, NJ-based Masterfoods USA’s M&M brand this month flips the switch on the largest marketing campaign in its 61-year history,