Financial Marketing Archives

Marketers on Fire: Alice Milligan, CMO at Morgan Stanley

We spoke extensively with CMO Alice Milligan about her rise to the top, how she markets to younger customers, innovative partnerships, and more.

Digital

Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0

Our conversation about the strategic marketing goals for the accelerator program’s second season and how it will engage consumers during the process.

Data Driven ROI

Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform

How data, customer insights and a collaborative approach led to the success of Discover’s latest brand platform.

Acquisition

Brands on Fire: TD Bank CMO on Sponsorship, Supporting Local Communities and CTV

We spoke with Schmidt about sponsorship, digitization of the customer experience, CTV and the brand’s strategy for growth.

Social

How Fintech Company Kasasa Tapped Influencer Marketing and the ‘Shop Local’ Trend

How one brand is applying the “going local” concept to finance institutions—and the challenges that entails.

Acquisition

Marketers on Fire: Broadridge Financial Solutions’ Global CMO Dipti Kachru

The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.

Digital

Ally Financial CMO on Gamification, Economic Mobility and Financial Literacy

Chief Marketer spoke with CMO Andrea Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility.

Agencies

NerdWallet CMO on Brand Building During the COVID-19 Pandemic

How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.

Profiles & Campaigns

IEX CMO Kate Gunning on Why Brands Should Show AND Tell

“Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to
demonstrate our brand story, rather than just telling the purpose.”

Agencies

Q&A: Toni White of Synchrony Financial on Branding and More

Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.