Experiential Marketing
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Engagement
How Automotive Brands Leveraged Tech to Boost Engagement at CES
Several automotive brands activated at CES this year, leveraging gamification, AR and other tech to engage attendees.
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Engagement
How KFC Canada Courted Basketball Fans With a Winter-Friendly Activation
KFC courted Canadian basketball fans with the first-ever winterized game.
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Demand Gen
HBO’s ‘The Last of Us’ Screening and In-World Immersion for VIPs and Superfans
We explore an immersive, in-world experience created for VIPs and fans of HBO’s new series “The Last of Us.”
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Engagement
USAA Celebrates 100 Years With Interactive Army-Navy Activation on Game Day
How the USAA engaged fans with experiences during the latest Army-Navy football game.
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Demand Gen
Reddit Courts CES Attendees With ‘Future Tellers’ House of Clairvoyance Activation
How Reddit’s interactive “Future Tellers” house of clairvoyance impressed B2B audiences at CES earlier this month.
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Engagement
Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for ‘The Last of Us’ Series
A look at the series’ experiential strategy, the importance of staying curious and flexible as a marketer today, and more.
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Digital
SoundCloud, Meta and Origins Brand Experiences at Miami Art Week
Three imaginative brand experiences from Miami Art Week.
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Engagement
Coca-Cola’s FIFA World Cup Trophy Tour Travels to 51 Countries for Soccer Fans
Coca-Cola’s FIFA World Cup experiential campaign had a singular focus: bring people together through simple moments of connection—globally.
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Engagement
Espolòn Tequila Pop-Up Immerses Consumers in Crystal-Clear Waters of Mexico
Espolòn transported attendees to Mexico’s Yucatán Peninsula through an immersive, pop-up activation.
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Engagement
10 Ways to Ensure Influencer Events Impact the Bottom Line
Ten tips for creating a killer influencer event.
