Experiential Marketing
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Engagement
Key Insights From the 2023 Experiential Marketing Summit
A recap of this year’s Experiential Marketing Summit.
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Events
How Paramount+ Recreated the Frosty Palace Diner From ‘Grease’ to Promote Its New Series
Paramount+ and media partner POPSUGAR marketed the streamer’s original musical series to both newcomers and superfans.
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Demand Gen
Sports Sponsorship: Four Tips for Engaging Pickleball Crowds
How to engage fans of the nation’s fastest-growing sport.
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Profiles & Campaigns
Marketers on Fire: Nutrabolt CMO on C4 Energy Rebrand, Growth Strategy and Working With Talent
We talked through C4 Smart Energy’s rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.
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Events
Why adidas Chose to Highlight Female Athletes During the FIFA Men’s World Cup
adidas opted to highlight female athletes during the FIFA Men’s World Cup with a trio of 121-foot by 95-foot murals carved in sand.
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Engagement
SXSW 2023 Photo Gallery: 18 Brand Experiences
Explore 18 brand activations that were on the ground at SXSW 2023.
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Events
How Tetley Created a Zen-Like Pop-Up to Launch its ‘Live Tea’ Product Line
How Tetley Tea created a moment of Zen amid chaos.
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Engagement
Brands on Fire: White Claw Marketing VP on Connecting to Consumers at SXSW
We caught up with White Claw at SXSW to discuss the strategy behind the brand’s Shore Club experiential platform.
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Engagement
Marketers on Fire: Mark Kirkham, SVP and CMO of PepsiCo International Beverages
We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand.
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Engagement
How Automotive Brands Leveraged Tech to Boost Engagement at CES
Several automotive brands activated at CES this year, leveraging gamification, AR and other tech to engage attendees.
