Experiential Marketing
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Engagement
10 B2B Event Production Strategies From INBOUND 2023
A tour of stand out event marketing strategies at the annual INBOUND conference.
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Digital
BEHR Paint Company and The Home Depot Marketing Chiefs Talk Color of the Year Campaign
We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.
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Events
100 Experiential Marketing Case Studies From the 2023 Ex Awards
Check out these 100 case studies of the year’s best experiential marketing campaigns.
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Engagement
Brands on Fire: Meta’s Global Experiential Lead on Cannes Lions SuperStudio Activation
Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.
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Engagement
IBM Emphasizes Personalization and Speed at Its Revamped Flagship Event
IBM’s flagship conference has new formats, immersive activations and concise content.
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Engagement
Key Insights From the 2023 Experiential Marketing Summit
A recap of this year’s Experiential Marketing Summit.
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Events
How Paramount+ Recreated the Frosty Palace Diner From ‘Grease’ to Promote Its New Series
Paramount+ and media partner POPSUGAR marketed the streamer’s original musical series to both newcomers and superfans.
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Demand Gen
Sports Sponsorship: Four Tips for Engaging Pickleball Crowds
How to engage fans of the nation’s fastest-growing sport.
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Profiles & Campaigns
Marketers on Fire: Nutrabolt CMO on C4 Energy Rebrand, Growth Strategy and Working With Talent
We talked through C4 Smart Energy’s rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.
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Events
Why adidas Chose to Highlight Female Athletes During the FIFA Men’s World Cup
adidas opted to highlight female athletes during the FIFA Men’s World Cup with a trio of 121-foot by 95-foot murals carved in sand.
