Experiential Marketing
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Demand Gen
State Farm Head of Marketing on Brand Building Tips for Gen Z, Gamification and Experiential Activations
State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential activations that stand out from the competition.
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Digital
Smirnoff’s Senior Global VP on Executing the Brand’s Largest Campaign in a Decade
Highlights from our conversation with Smirnoff’s Senior Global Vice President, Stephanie Jacoby, about the brand’s latest global marketing campaign.
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Demand Gen
What the ‘Barbie’ Movie Taught Influencer Marketing About Authenticity
Three things influencer marketing campaigns can take away from the “Barbie” movie’s massive success.
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Engagement
Coca-Cola’s AI-Powered Festival Experience Turns Music Fans Into Pop Stars
How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.
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Events
Brands on Fire: BeautyHealth CMO Dishes on Hydrafacial’s Marketing Evolution
Here’s the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.
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Engagement
10 B2B Event Production Strategies From INBOUND 2023
A tour of stand out event marketing strategies at the annual INBOUND conference.
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Digital
BEHR Paint Company and The Home Depot Marketing Chiefs Talk Color of the Year Campaign
We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.
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Events
100 Experiential Marketing Case Studies From the 2023 Ex Awards
Check out these 100 case studies of the year’s best experiential marketing campaigns.
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Engagement
Brands on Fire: Meta’s Global Experiential Lead on Cannes Lions SuperStudio Activation
Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.
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Engagement
IBM Emphasizes Personalization and Speed at Its Revamped Flagship Event
IBM’s flagship conference has new formats, immersive activations and concise content.
