Experiential Marketing Archives - Page 2 of 14

Six Solid Brand Activations at SXSW 2024

Check out these six solid brand activations at SXSW 2024, from Audible’s sound experience to Sharpie’s Creative Academy to Tide’s eco-friendly product invention.

Events

Experiential Inspiration: 15 Brand Activations from the Super Bowl

15 brand activations from the Super Bowl in Las Vegas last month—from the Frito-Lay Chip Strip to TCL’s call-a-game experience to Bud Light’s Backyard Tour.

Demand Gen

State Farm Head of Marketing on Brand Building Tips for Gen Z, Gamification and Experiential Activations

State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential activations that stand out from the competition.

Digital

Smirnoff’s Senior Global VP on Executing the Brand’s Largest Campaign in a Decade

Highlights from our conversation with Smirnoff’s Senior Global Vice President, Stephanie Jacoby, about the brand’s latest global marketing campaign.

Demand Gen

What the ‘Barbie’ Movie Taught Influencer Marketing About Authenticity

Three things influencer marketing campaigns can take away from the “Barbie” movie’s massive success.

Engagement

Coca-Cola’s AI-Powered Festival Experience Turns Music Fans Into Pop Stars

How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.

Events

Brands on Fire: BeautyHealth CMO Dishes on Hydrafacial’s Marketing Evolution

Here’s the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.