Experiential Marketing

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  Acquisition

  Is the Sleep Number Smart Bed the Top Pick of the NFL Draft?

  Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.

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  Acquisition

  Hoagies Anyone? Dietz & Watson Opens Pop-Up

  Dietz & Watson has been growing its meat and cheese biz in Philadelphia for four
  decades. Next month it celebrates by throwing a three-month party for its neighbors.

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  Acquisition

  Stoli Pours on the Events and Loyal LGBTQ Consumers Imbibe

  Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka’s decades long strategy
  to authentically, not only market to LGBTQ people, but to earn their loyalty and trust.

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  Acquisition

  Macy’s Reimagines Stores as if Scrolling Through Instagram

  The STORY at Macy’s experience includes big brands like MAC Cosmetics,
  Crayola and Levi’s Kids that will stage events and experiences.

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  Acquisition

  Tacos Fall from the Sky at SXSW

  SXSW may have ended, but for Torchy’s Tacos
  the halo of its marketing stunt lingers on.

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  Acquisition

  Mars Valentine’s Day Spa Bursts with Sweet Flavors

  Valentine’s Day is just around the bend and Mars is ready to celebrate
  with a pop-up shop sweetened with its gums, mints and candies.

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  Acquisition

  SunTrust Runs its Own Playbook for Super Bowl Weekend

  SunTrust is using new Snapchat tech, digital plays and plenty
  of interactive experiences to engage Super Bowl fans.

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  Acquisition

  Bacardi to Send 7,000 Employees Out to Bars to Sell its Signature Cocktails

  The global campaign “Back to the Bar” will send thousands of
  employees out to bars to promote Bacardi spirits.

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  Acquisition

  6,000 Person Wait List for Carnegie Deli Popup

  Only New Yorkers loyal to the Carnegie Deli could have imaged
  the astonishing response to a little 1950s-themed pop up.

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  Acquisition

  Victoria’s Secret Unleashes New Pink Loyalty Program on Chicago

  The Chicago events set the stage for a multi-city bus tour to promote
  the new PINK Nation loyalty program and enhanced app.