Experiential Marketing
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Acquisition
Nine Event Sponsorship Activations From the 2020 Sundance Film Festival
Brand activations brought lounges with hot beverages, art installations, winter-themed photo ops and games to Sundance 2020.
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Demand Gen
Brands on Fire: Mountain Dew Marketing VP Nicole Portwood on Dew’s ‘Culture of Doing’
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Acquisition
Experiential Marketing Trends of the Year: 10 Case Studies
A curated list of case studies in experiential marketing, from HBO, Taco Bell, Google and Absolut.
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Acquisition
From Ugly Sweaters to Snow Globes: 15 Brand Activations This Holiday Season
How 15 brands have approached holiday activations with experiences.
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Acquisition
Visible’s CMO on Creating Consumer Connections Through Experiences
Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers.
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Acquisition
Modern Warfare Takes Over Burger King in LA
In the run up to the highly anticipated release of Call of Duty: Modern Warfare,
big brands wanted to get in the game. -
Acquisition
Dewar’s Infuses Caribbean Vibe to Recruit New Customers
The campaign, “Scotribbean World,” includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”
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Acquisition
Visible’s Intentional Typos Call for “Unlimited Massages”
Marketing with a twist, tied to social chatter and an experiential event all play to
this all-digital phone service’s goal to make some marketing noise. -
Acquisition
Security Firm ADT Shows Consumers True Value in Items Lies with Memories
An experiential event in NYC is the latest marketing effort in ADT’s
recent brand transformation, “What Do You Want to Protect?” -
Acquisition
Mitsubishi Starts the Adventure with “Small Batch” Test Drives
CMO Kimberley Gardiner takes us on the ride.
