Experiential Marketing

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  Branding/Marketing

  Six Winning Experiential Strategies at the 2025 NCAA Women’s Final Four

  How brands appealed to the wide spectrum of attendees and stood out among a sea of basketball courts and hoops games.

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  Branding/Marketing

  Crayola Appeals to Kids and Nostalgic Adults with Its ‘Most Colorful Reunion Ever’

  Courting both children and adults, Crayola recently launched “The Most Colorful Reunion Ever” campaign, centered around the release of a limited-edition eight-crayon pack of previously retired colors.

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  Engagement

  Festival Roundup: Top 20 Brand Activations at SXSW 2025

  With its focus on music, tech and entertainment, the SXSW Conference & Festivals in Austin tend to showcase some of the most creative activations across the experiential marketing industry. Here are the top 20.

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  Branding/Marketing

  6 Standout Multi-platform Super Bowl Campaigns

  Six notable brand campaigns that tap into multiple screens (or in-person) to share marketing messages surrounding the Super Bowl.

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  Events

  Auto, Finance and Tech: 9 Brands at Sundance

  How nine brands showed up for the film industry this year, from Chase’s glass chalet to Acura’s energy house to Audible’s listening lodge.

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  Branding/Marketing

  Audible’s Head of Brand and Content Marketing on Experiential, Digital and Social Strategy

  Audible’s marketing activations have popped up at festivals, international events and fan cons over the past year, all with the goal of reaching new audiences in real life through experiences. Audible’s James Finn, Global Head of Brand and Content Marketing, discusses the brand’s major marketing moments, global reach, strategic goals and how digital tied into the overall delivery.

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  Engagement

  Behind e.l.f. Cosmetics’ Indy 500 Sponsorship and Purdue University Partnership

  While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 driver—and that driver is the only female that competed in the race. While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 driver—and that driver is the only female that competed in the race. Here’s how e.l.f. teamed up with Purdue University on a “Lip Oil Change” activation that coincided with the final leg of Taylor Swift’s U.S. Eras Tour.

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  Engagement

  Essence Ventures EVP of Experiential on Festival Engagement, Activations and Best Practices

  Michael Barclay, Executive Vice President of Experiential, talks 30 years of Essence Fest, new festival features, community engagement and more.

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  Engagement

  Topo Chico’s Marketing Director Talks Summer Airstream Partnership and Activations

  Brittany Norris, Marketing Director of Hard Seltzers at Molson Coors, discusses the inspiration and marketing strategy behind the activation.

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  Engagement

  Brands on Fire: Meta’s Head of Experiential & Creative, Global Experiences, on ‘Reels Cinema’ at Cannes Lions

  We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more.