Experiential Activations

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  Engagement

  Brands on Fire: Meta’s Head of Experiential & Creative, Global Experiences, on ‘Reels Cinema’ at Cannes Lions

  We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more.

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  Digital

  SoundCloud, Meta and Origins Brand Experiences at Miami Art Week

  Three imaginative brand experiences from Miami Art Week.

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  Social

  iHeartMedia CMO and State Farm VP Discuss New Metaverse Activation on Roblox

  We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.

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  Engagement

  Hendrick’s Gin Activates an Underwater Fantasy World Spa Activation

  Hendrick’s Gin’s multisensory, underwater spa experience in New York City featured plenty of the peculiar.

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  Engagement

  Roundup: How Brands Approached In-Person Experiences This Holiday Season

  Holiday activations from likes of Amazon, KFC, Walmart and others.