Experiential

• Agencies

  Wal-Mart Goes Private

  Wal-Mart is rewriting the rules again. This month, the mass merch giant will stop supplying scanner data to third-party research firms such as ACNielsen

• Agencies

  Cherry Jubilee

  Flavor of the Month takes on new meaning this summer as Pepsi-Cola Co. puts major campaigns behind cherry-flavored soft drinks. First up is the national

• Agencies

  Account-Specific Print Ads?

  Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve

• Agencies

  Sampling: Brand Handing

  Event marketing helps push spending 7.1 percent.

• Agencies

  P-O-P Displays: On Solid Ground

  The need for results sends P-O-P spending up 18.1 percent.

• Agencies

  In-Store Marketing: Moving Targets

  Supplier shakeups, brand consolidation hold growth at 3.9 percent.

• Agencies

  You Have to Be There

  If you’ve been to a seminar or cocktail party lately, you know the buzzword du jour is “experiential marketing.” In this issue, managing editor Dan Hanover

• Agencies

  P-O-P The Last Stand

  Despite the Internet’s best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After

• Agencies

  Heating Up: Dunkin’ Donuts drives traffic in Canada with a temperature-controlled game.

  America’s Great White North neighbors don’t need to warm their fingers with hot coffee cups in the spring, but Dunkin’ Donuts gave Canadian coffee drinkers

• Agencies

  Stored Value: Non-traditional retailers catch onto in-store marketing as veteran grocers exploit new technologies.

  What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat