Experiential
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Agencies
In-store Services: Retail Wrangling
Spending on in-store services declined despite an increased focus on in-store marketing in 2001. Chalk it up to the economy. Last year’s slowdown led
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Agencies
P-O-P Displays: Account Specifics
Don’t let the $1.5 billion drop in spending fool you into thinking there’s been a decreased emphasis on point-of-purchase advertising. If anything, the
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Agencies
Simon Cries Foul Again
Simon Marketing, Los Angeles, in March sued three accounting firms for breach of contract and negligence. The suit blames the firms for the security breach
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Agencies
Sampling: A Softer Sell
Budget cutbacks and a dwindling number of product launches held spending growth on sampling programs to just 3.0 percent at $1.2 billion in 2001, according
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Agencies
Eavesdropping on Shoppers
Tim White listens to women. He once watched a woman walk into The Great Indoors, Sears’ two-year-old housewares chain, and pull out her cell phone. She
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Agencies
What Kmart’s Troubles Mean To Me
I absolutely love Target. I respect the hell out of Wal-Mart. And boy, do I feel really sorry for Kmart. Should we write off Kmart as a power retailer?
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Agencies
Retailgating
Like college roommates, Kraft Foods and Coca-Cola Co. always get together for the Super Bowl. This year, they invited 150 of their closest friends to
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Agencies
Extending the Event Online
The best marketing events create an experience in which consumers become so engaged that they drive the event’s momentum and its success. The challenge
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Agencies
TRADE PROMOTION: Shelf Survival
Rochester, NY-based Eastman Kodak Co. has been busy this fall with a national P-O-P replacement program dubbed Project Clean Slate. Looking to clear up