Experiential
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Acquisition
Black Eyed Peas Play American Eagle Stores
American Eagle Outfitters plays the Black Eyed Peas this weekend in a cross-promotion for the band’s new album. Listening parties in American Eagle stores tout their new album American Eagle will play cuts from the new album, Monkey Business, for …
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Engagement
Diet 7UP Blasts Off With Sweepstakes
To support the reformulation of Diet 7UP with Splenda Brand Sweetener, the soft drink maker has announced a sweepstakes that will launch the grand-prize winner into space. Consumers can enter the Diet 7UP Free Ticket to Space sweepstakes by logging onto …
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Engagement
Pepsi Returns to The Scene
Pepsi-Cola Co. is back as title sponsor of The Scene, a back-to-school mall tour targeting teens. The Scene drew about 5,000 teens at each stop last year Four other marketers are also returning for their third stint as sponsors: CosmoGirl, haircare …
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Engagement
Ford Finds Ideal Fit as Ironman Triathlons Title Sponsor
It’s been 10 years since Ironman Triathlons have had a title sponsor. And if the World Triathlon Corp., owner of the prestigious series, didn’t find the ideal fit with Ford Motor Co.’s SUV Group, it would have gone an 11th year without one. “After …
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Engagement
Oxy Acne Rebranding Includes Dave Mirra Endorsement
As part of its rebranding effort to target teenage males, Oxy Acne Solutions has signed a one-year endorsement deal with Dave Mirra, the most successful BMX freestyle rider in the history of the sport. As part of the agreement, Mirra, will be part of an …
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Acquisition
Crest Goes on Tour Motoring Huge Tube of Toothpaste
Procter & Gambles’ Crest is on the road with a giant tube of toothpaste rolling across America. Samples of Crest Whitening Plus Scope will be handed out to visitors from this rolling tube The Crest Imagine Tour is making stops at major events …
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Engagement
Indy 500 Field Coming to Times Square
The Indy Racing League (IRL) is hitting Times Square on Monday for an event to raise awareness of its flagship race, the Indianapolis 500. The racecar of Tony Kanaan, who has the pole position for the race, will be in Times Square, as will the race’s …
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Engagement
WNBA Launches Fitness Initiative
The WNBA and its teams will launch a new fitness initiative today, WNBA Be Smart-Be Fit-Be Yourself, with events across the country, and will hold community fitness clinics and workshops throughout the season. “In this effort, we recognize that our …
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Acquisition
Hershey, Nestlé Bow New Treats
Nestlé USA and Hershey Corp. are readying new candies for summer—some with familiar brand names, and some new. Nestlé bows Donutz candy on May 23 with a tie-in to Warner Bros.’ Charlie and the Chocolate Factory, opening July 15. The in-pack sweeps …
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Engagement
Verizon Presenting Dave Matthews Band Island Getaway
Verizon has signed on as the presenting sponsor of Dave Matthews Band Island Getaway, which will be held July 30-31 on Randall’s Island, New York. The two-day concert will include Dave Matthews Band along with Black Eyed Peas, Barenaked Ladies, Robert …