Experiential

• Engagement

  Front-Wheel Drive

  Maybe singing in a Volkswagen Beetle isn’t your idea of a good time. But thousands of people have tried it, and more are likely to when the auto show

• Acquisition

  Spring Breakaway

  BRACE YOURSELF. Spring Break, that annual college rite, is about to start. But it will be more than the beer-soaked party of legend. For one thing, more

• Engagement

  Free Beer

  California beer drinkers are in for a treat. A new state law, allowing beer sampling in restaurants, took effect on Jan. 1. And brewers are rushing to

• Engagement

  How Would You Do?

  Starting this month, Wal-Mart is keeping score. And yes, size and shape matter.

• Engagement

  Smoke-Free Zone

  Thano Chaltas has done some daring things during his first year as vice president of marketing at U.S. Smokeless Tobacco Co. For one, he handed the firm’s

• Engagement

  Pet Friendly

  Pet owners love their pets and the retail stores know it. But PetSmart and Petco have two very different strategies for building customer loyalty and

• Engagement

  Cingular Holds Text Bees to Educate Parents

  The events are taking place at high schools around the country in Atlanta, Chicago, Los Angeles, Florida and Texas over the next several months.

• Engagement

  Playtex Starts Promotions for New Tampon

  Playtex is out with a slate of promotions for its new tampon, including sponsorships and sampling

• Engagement

  KFC Takes a Shot at Wendy’s with Free Chicken Strips

  In a competitive swipe against Wendy’s, KFC is promoting free samples of its signature Crispy Strip today at participating restaurants.

• Engagement

  Julie Roehm Sues Wal-Mart

  Julie Roehm filed a lawsuit last month against Wal-Mart Stores for breach of contract and fraud stemming from her dismissal from Wal-Mart in October, PROMO has learned.