Experiential

• Acquisition

  Pringles Tour Promotes New Crackers

  Pringles is hitting the road to sample its new snack, Pringles Stix, and to promote a sweepstakes

• Acquisition

  Disney Pushes Blue-ray Technology via Tour

  The Walt Disney Studios are launching an interactive, educational tour for its high-definition home entertainment Blu-ray technology.

• Engagement

  Drive My Car

  Buying a new car? Clear Channel Radio is encouraging listeners to test drive cars and then share their thoughts online and on air. The promo, Test Drive

• Acquisition

  Top This

  Been awhile since you’ve chewed bubble gum? Then maybe the bubble-blowing contest in Chicago last month wasn’t for you. But the 30-year-old gum brand

• Engagement

  Moving Pictures

  When Champlain Chocolates wanted to boost holiday sales, it launched an animated e-mail. Sales jumped 49%. The chocolate maker, which operates a store

• Engagement

  Finish Line

  Klondike, the ice cream bar, is the latest brand to join an elite group of Unilever products tied to NASCAR. Racecar driver Kasey Kahne represents nine

• Engagement

  Driving Diversity

  Car racing inherently has its risks. So it makes perfect sense for Allstate to be the official insurance company for NASCAR. It also makes sense that

• Engagement

  Going Once, Going Twice

  Stouffer’s, the longtime maker of frozen dinners, has put a new spin on loyalty. Valuable prizes are up for auction in exchange for rewards points collected

• Engagement

  Down Under

  Aussie rock bands topped the charts at an event last month where a crowd sampled their first taste of Black Wattle Ale. The brew is just one in a line

• Engagement

  ‘Most Passionate Bar Band’ Sought By Boru Vodka

  Boru Vodka, exported from Ireland earlier this year for a U.S. launch, is embracing an American tradition in linking live music and spirits.