Experiential
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Engagement
Pinterest Consumer Marketing VP on Coachella Debut
Pinterest’s insights on building successful festival sponsorship programs that resonate with Coachella attendees.
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Events
Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets
A roundup of hot takes and trends within the experiential marketing industry, from ibotta’s cash showers to Fabletics’ Fab Daddy mascot.
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Digital
Brands on Fire: Crayola Marketing EVP on Courting Educators for ‘Creativity Week’
We spoke with Crayola’s marketing EVP about Creativity Week, including how the brand develops the program, its target audience and marketing outreach.
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Engagement
Roundup: How Brands Approached In-Person Experiences This Holiday Season
Holiday activations from likes of Amazon, KFC, Walmart and others.
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Engagement
Lollapalooza 2021: Six Brand Experiences to Kick Off the Festival Season
A range of brands delivered experiences for the festival crowd that called to mind pre-pandemic environments.
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Events
FX Pops Up a Creepy Bakery to Promote ‘American Horror Story’ Series
FX’s latest activation promoting the 10th season of its “American Horror Story” series included a creepy, nighttime pop-up bakery in New York City’s Meatpacking District.
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Data & Analytics
The State of Experiential Marketing: 15 Data Points
Data points supporting the experiential marketing industry’s comeback.
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Digital
Facebook Activates a Festival-Themed Virtual Experience for its Internal GMS Summit
How Facebook created an engaging annual internal event, the GMS Summit, with a festival-style format and more.
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Demand Gen
Natty Light Activates Art Piece Made of College Diplomas for Debt Relief
Anheuser-Busch brand Natural Light activated an art piece comprised of 2,600 physical diplomas of real college graduates.
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Demand Gen
COVID-Friendly Experiential Marketing Ideas for 2021
Steal-worthy ideas for experiential marketers seeking inspiration—from road trips to home-based marketing kits to e-gifting.
