Event Marketing
-
Engagement
Holiday Marketing: Six Valentine’s Day Brand Experiences
Valentine’s Day marketing activations, from Denny’s, Godiva, Tiffany & Co. and more.
-
Events
‘Bowie 75’ Retail Pop-Up Celebrates Music Icon’s Birthday in New York and London
Explore five of the Bowie pop-up’s most interactive engagements that helped bring the storied career of a beloved legend to life.
-
Engagement
Four Ways AT&T Will Engage Covid-Era Consumers in 2022
How AT&T plans to engage consumers with experiences in the coming year.
-
Engagement
How Intel’s Digital-First Experience at CES Engaged Attendees
Intel engaged its target audiences with a digital-first live experience at CES.
-
Engagement
Roundup: How Brands Approached In-Person Experiences This Holiday Season
Holiday activations from likes of Amazon, KFC, Walmart and others.
-
Engagement
Michelob ULTRA Reverse-Pivots Its Fitness Platform MOVEMENT to a Hybrid Event
Michelob ULTRA’s pandemic-born hybrid experience, the fitness platform MOVEMENT Live, is the brand’s solution to engaging fitness enthusiasts during challenging times.
-
Events
Coors Banquet and Lifestyle Brand Brixton Partner on Live Music Event to Benefit Firefighters
How Coors Banquet partnered with lifestyle brand Brixton to host a live music experience with a cause marketing component.
-
Engagement
How Sephora Transformed Its House of Beauty Experience Into a Virtual Playground
A look at how Sephora transformed its flagship annual House of Beauty experience into a virtual playground.
-
Demand Gen
Event Highlights From the Experiential Marketing Summit in Chicago
Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others.
-
Engagement
Lollapalooza 2021: Six Brand Experiences to Kick Off the Festival Season
A range of brands delivered experiences for the festival crowd that called to mind pre-pandemic environments.
