Event Marketing
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Engagement
Pizza Hut Activates an IRL ‘Struggle Bus’ Tour for NCAA Men’s Basketball Fans
How the IRL pop culture meme helped Pizza Hut cruise to success.
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Engagement
Seven Brands Present Insights on Contingency Planning in Event Marketing
Tips and insights on preparing and pivoting experiences, offered up by marketers leading teams at the likes of Dell, Sleep Number and HBO Max and more.
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Events
Key Takeaways From the Experiential Marketing Summit From Nestlé USA, Microsoft, Anheuser-Busch
Key takeaways from Event Marketer’s 2022 Experiential Marketing Summit in Las Vegas.
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Events
Brands on Fire: Pepsi CMO Todd Kaplan Shares Tips for Building Culturally-Relevant Experiences
Pepsi CMO Todd Kaplan shared tips and considerations for the experiential industry.
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Engagement
Hendrick’s Gin Activates an Underwater Fantasy World Spa Activation
Hendrick’s Gin’s multisensory, underwater spa experience in New York City featured plenty of the peculiar.
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Events
Kind Snacks Pops Up a Secret Farmers Market in New York City
A recent brand activation from Kind Snacks expected 500 attendees for its secret farmers market pop-up. Here’s what happened when 8,000 showed up.
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Events
Event Marketer Unveils the 2022 B2B Marketing Dream Team
Presenting this year’s Dream Team, a crop of marketing executives handpicked for their ability to navigate the increasingly complex world of B2B event marketing.
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Events
SXSW 2022: How 15 Brands Activated In-Person Experiences
Standout in-person activations at SXSW 2022, from Cheetos, FX, HBO Max and others.
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Engagement
Vox Media’s PIVOT MIA Conference Brings Futuristic Tech Themes to Life
Vox Media’s inaugural Pivot MIA conference activated a future-of-tech-themed event with numerous innovative touchpoints.
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Events
Five Tips on Building a More Sustainable Event
How the yearly exhibition for the commercial construction industry, “World of Concrete,” pulled off its most sustainable event yet.
