Event Marketing
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Events
Experiential Inspiration: 15 Brand Activations from the Super Bowl
15 brand activations from the Super Bowl in Las Vegas last month—from the Frito-Lay Chip Strip to TCL’s call-a-game experience to Bud Light’s Backyard Tour.
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Engagement
10 B2B Event Production Strategies From INBOUND 2023
A tour of stand out event marketing strategies at the annual INBOUND conference.
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Acquisition
Marketers on Fire: UScellular CMO and SVP Eric Jagher
We spoke with Jagher about the brand’s multi-phased “Let’s Find Us” campaign that examines cell phone overuse.
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Engagement
Three Communications Experts Share Networking Tips for In-Person and Online Spaces
Best practices on making strategic and successful connections during in-person and online experiences.
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Events
100 Experiential Marketing Case Studies From the 2023 Ex Awards
Check out these 100 case studies of the year’s best experiential marketing campaigns.
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Engagement
Brands on Fire: Meta’s Global Experiential Lead on Cannes Lions SuperStudio Activation
Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.
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Engagement
IBM Emphasizes Personalization and Speed at Its Revamped Flagship Event
IBM’s flagship conference has new formats, immersive activations and concise content.
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Engagement
Key Insights From the 2023 Experiential Marketing Summit
A recap of this year’s Experiential Marketing Summit.
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Events
How Paramount+ Recreated the Frosty Palace Diner From ‘Grease’ to Promote Its New Series
Paramount+ and media partner POPSUGAR marketed the streamer’s original musical series to both newcomers and superfans.
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Events
INFOGRAPHIC: 75% of Event Marketers Believe AI Will Change Events
The results of Event Marketer’s latest Pulse survey, on AI in events.
