Event Marketing
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Acquisition
10 Ways to Foster LGBTQ and SOGI Inclusivity at Events
Inclusive event planning is good event planning—it’s thinking about the seemingly
small details that can make a big difference in how a guest experiences your event. -
Acquisition
Tacos Fall from the Sky at SXSW
SXSW may have ended, but for Torchy’s Tacos
the halo of its marketing stunt lingers on. -
Acquisition
Free Coors Light for All Should Bud Light Attack … Again
This week, the beer battle continues as Coors Light unveiled a new
smart beer tap that lights up when “fueled by Bud Light negativity.” -
Acquisition
InBev’s Nick Kelly Talks Sports, Challenges and Rockin’ Those Big Campaigns
Just shifting gears from a major campaign around the Daytona 500, Kelly is ramping
up a number of firsts around the wild March basketball season. -
Acquisition
Susan G. Komen Ignites Campaign Around Reality of Breast Cancer Deaths
Events, like “Race for the Cure” celebrate survivors, but leave a subtle message that breast
cancer is curable. In a new campaign, Susan G. Komen says the fight rages on. -
Acquisition
Red Robin Shares Signature Fries Across Nine States
For the next three months, the Red Robin Food Truck is on
the road celebrating its 50th birthday with consumers. -
Acquisition
Mars Valentine’s Day Spa Bursts with Sweet Flavors
Valentine’s Day is just around the bend and Mars is ready to celebrate
with a pop-up shop sweetened with its gums, mints and candies. -
Acquisition
SunTrust Runs its Own Playbook for Super Bowl Weekend
SunTrust is using new Snapchat tech, digital plays and plenty
of interactive experiences to engage Super Bowl fans. -
Acquisition
Michael Hall to Star in Skittles Game Day Musical
For the second year in a row, Skittles will sit out the Super Bowl,
but that doesn’t mean it won’t be making a big play. -
Acquisition
Bacardi to Send 7,000 Employees Out to Bars to Sell its Signature Cocktails
The global campaign “Back to the Bar” will send thousands of
employees out to bars to promote Bacardi spirits.
