Esports and Gaming Archives

Alienware and Twitch Create Sci-Fi-Themed Hybrid Activation for NYC Commuters and Streamers

Alienware and Twitch executives behind the activation discuss their strategic marketing goals, the inspiration behind the partnership and the challenges of bringing it to fruition.

Digital

Ally Financial Teams Up With Fortnite to Highlight Women’s Golf Sponsorship

Ally’s collab with Fortnite produced a new golf experience that transported players to its virtual Ally Arena.

Social

State Farm’s Head of Marketing on the Insurance Buyer Journey, Data-Driven Marketing, Gamers and Gen Z

State Farm’s Alyson Griffin discuses marketing’s true value, reaching gamers, courting Gen Z audiences and a bit of celebrity gossip.

Digital

Super League Gaming CEO Ann Hand Dishes on the In-Game Advertising Market

SLG CEO Ann Hand on building in-game experiences, measuring campaigns in virtual worlds and thoughts on the metaverse.