Entertainment Marketing Archives

HBO and Diageo ‘Sip Into The White Lotus’ With Social Content, Custom Cocktails and Watch Parties

Ahead of the season three premiere of HBO’s “The White Lotus” on Feb. 16, the network is leaning into multiple brand partnerships to help expand its audience.

Social

iHeartMedia CMO and State Farm VP Discuss New Metaverse Activation on Roblox

We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.

Engagement

FX Engages Comic-Con Attendees at Home With Digital Interactivity

How FX shifted gears at Comic-Con through interacting with fans on the convention’s virtual platform.

Acquisition

Ryan Reynolds Pokémon Stunt Delivers a Whopping 4 Million Views … So Far

Reynolds, the voice of Pikachu in the upcoming Pokémon film, has
pulled off an epic social stunt to gain attention for the movie.

Profiles & Campaigns

Good Omens and Amazon Bring the Apocalypse to SXSW

An ambitious activationwarned SXSW attendees of the apocalypse,
which coincidentally just happens to tie in to the debut of Good Omens.

Acquisition

Bacardi Halloween Recipe Video is Truly a Fright

Bacardi has put a twist on the ol’ standard cocktail recipe video,
but with a splash of ghastly frights.