Ecommerce
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Agencies
Google Will Show Users’ Names and Profile Photos in Ads
Google has updated its terms of service to prepare for the inclusion of Google+ users’ names and profile photos in search results, reviews and ads. These “shared endorsements,” set to go live on Nov. 11, are meant to personalize recommendations.
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Digital
Holiday Shopping Is Expected to Be up, Depending on the Government Shutdown
The National Retail Federation forecasts that holiday sales in November and December will rise 3.9 percent to $602.1 billion. However, this forecast didn’t account for the partial government shutdown.
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Agencies
Amazon Outage Causes Tweetnado
Amazon.com went down for about an hour earlier this week—and the Twittersphere lost its mind.
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Agencies
Nivea Reboots Successful Online Contest with Ecommerce
Nivea ran an design a lip balm cap online contest last year that has been reworked—based on user feedback—to include an ecommerce component.
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Agencies
13 Ways to Use Vine for Ecommerce Marketing
Vine video attachments get six to eight times the level of engagement than tweets without. But how and why could you use it for ecommerce marketing?
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Agencies
Social Data Shapes Red Sox 2013 Marketing Plan
Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season.
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Agencies
Direct Selling in the Age of Online Retail
Here are three reasons why direct selling organizations will continue to thrive even in the face of online shopping.
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Agencies
Williams-Sonoma and Nordstrom Share What Customers Want Now
No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.
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Digital
Getting Ready for a New Ecommerce Platform
Post-launch business readiness is a serious issue when implementing a new ecommerce system.
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Agencies
Returns Fraud Hurting Online Retailers: Study
The National Retail Federation estimates that nearly $9 billion was lost by merchants in returns fraud in 2012.
