Ecommerce
-
Profiles & Campaigns
Personalization Adds Bling to Stella & Dot’s Conversion Rates
Website personalization is helping Stella & Dot boost
online conversions by 52 percent. -
Profiles & Campaigns
Teva and UGG Improve Online Ecommerce Experience
Blocking online hijacking has helped footwear manufacturer
Deckers boost ecommerce conversion rates and KPIs. -
Direct Marketing | Print
Amazon Ad Profits to Soar: Analyst
While ecommerce and web services are clearly still a huge driver for the online titan, advertising revenue is a big part of the future for Amazon.
-
Profiles & Campaigns
Walmart Makes a B2B Ecommerce Play in India
B2B might not be the first thing that comes to mind when one thinks of Walmart, but the mega retailer is making a major B2B play in India.
-
Agencies
5 Strategies for Better B2B Ecommerce
Today’s B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.
-
Digital
B2B Sellers Missing Digital Opportunities: Survey
The majority of B2B buyers—87 percent—are purchasing online, but only 11 percent say it is their channel of choice, showing there is room for improvement when it comes to digital B2B ecommerce experiences
-
Digital
Amazon Makes a Move on B2B
The reports of Amazon’s new Shipping With Amazon (SWA) service shows signals the online titan wants to disrupt B2B ecommerce, as well as B2C.
-
Technology
5 Tips for Striking a Balance in Ecommerce
As marketing teams strive to set a new bar for content and feature richness,
what can they do to protect ecommerce site performance in the process? -
Technology
Powering Marketing With AI to Boost Revenue
From deep learning in the form of neural networks and image identification to machine learning and optimization algorithms, there is a lot AI offers marketers.
-
Digital
Improving Online Personalization: 5 Tips
Online personalization faces several challenges, including privacy concerns. Here’s 5 ideas for avoiding the creepiness factor.
