Direct Mail

• Agencies

  Letters to the Editor

  SOME FONTS CAN BE DEPRESSING After reading Richard H. Levey’s article Mad Money (August), I just have to say that my mail is replete with starbursts and

• Agencies

  Have I Got a Candidate for You!

  In the best of all possible worlds, judges rule with gravitas from their benches. And in the best of all possible direct marketing worlds, their election

• Agencies

  Danger: No-Mail Zone

  Despite stepped-up efforts by the direct marketing industry to head off state do-not-mail bills, the number of proposals continues to grow. These measures,

• Agencies

  Past Tense

  Yeah, sure. Tell us all about how the world has changed in 20 years. Let’s seein 1988 we were talking about Gary Hart’s womanizing. Disgraced in ’87,

• Agencies

  A Steady Clip

  The Sunday paper is still many consumers’ go-to resource for their weekend dose of The Family Circus. But when it comes to getting coupons to feed their

• Agencies

  Menopauseland: The Place to Be

  Amerifit Brands has added more than 40,000 names to its database thanks to a $20 million DRTV, print and online effort to boost Web site traffic. Amerifit

• Agencies

  Postal Migraine

  Mailers may be happy about postal reform. But it hasn’t relieved all their worries. They’re concerned, for example, about the 2009 rate hike. Yes, we

• Agencies

  Project Head Start

  It’s been said almost to the point of being a clich that no one grows up wanting to be a direct marketer. But the Direct Marketing Educational Foundation

• Agencies

  Where Are They Now?

  Has it really been 10 years? It seems like only yesterday that we did a story in Direct titled The New Direct Marketers. We called them that because each

• Agencies

  Service Pays

  Nissan USA has been pulling a response rate of about 6% to a 1.1 million-piece mailing it sent out earlier this summer. Long-standing customers were offered