Direct Mail
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Project Head Start
It’s been said almost to the point of being a clich that no one grows up wanting to be a direct marketer. But the Direct Marketing Educational Foundation
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Where Are They Now?
Has it really been 10 years? It seems like only yesterday that we did a story in Direct titled The New Direct Marketers. We called them that because each
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Service Pays
Nissan USA has been pulling a response rate of about 6% to a 1.1 million-piece mailing it sent out earlier this summer. Long-standing customers were offered
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Oh C’mon Group Hug!
I sat at my desk last night wondering what the heck I was going to write this month to commemorate Direct’s 20th anniversary. Should I do something pithy
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Rx for Direct Mail Headaches
Direct mail is still considered one of the most economical means of communicating key messages to customers. However, those involved in direct mail production
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Pretty Pictures, Little Else
Marketing guru Jonathan Salem Baskin has just published a book called Branding Only Works on Cattle. The publisher is promoting it this way: Most people
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Have I Got a Candidate for You!
In the best of all possible worlds, judges rule with gravitas from their benches. And in the best of all possible direct marketing worlds, their election
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Letters to the Editor
SOME FONTS CAN BE DEPRESSING After reading Richard H. Levey’s article Mad Money (August), I just have to say that my mail is replete with starbursts and