Direct Mail

• Agencies

  USPS: Keep the Mail Monopoly

  The U.S. Postal Service said Wednesday it wants to keep providing universal postal service and to hold onto its monopoly on mail delivery.

• Agencies

  Australia Post to Seek Acquisitions: Reports

  Australia Post will consider acquisitions and overseas partnerships after overcoming an unstable economy and a static stamp price to deliver a record profit, according to wire service reports.

• Agencies

  Mail Volume Still Growing, Says UPU

  Domestic and international mail and parcel volumes continue to grow, despite predictions that they would decline because of the advance of electronic commerce, according to the Universal Postal Union.

• Agencies

  Meet the Broker: Amanda Fenchel

  This week, Meet the Broker features Amanda Fenchel, who shares some ideas about targeting new parents and pre-testing list data

• Agencies

  Mail Stream, Oct. 6: A Report on Incoming Direct Mail

  In addition to its typical offerings of books for car enthusiasts, Motorbooks

• Agencies

  Pretty Pictures, Little Else

  Marketing guru Jonathan Salem Baskin has just published a book called Branding Only Works on Cattle. The publisher is promoting it this way: Most people

• Agencies

  Have I Got a Candidate for You!

  In the best of all possible worlds, judges rule with gravitas from their benches. And in the best of all possible direct marketing worlds, their election

• Agencies

  Letters to the Editor

  SOME FONTS CAN BE DEPRESSING After reading Richard H. Levey’s article Mad Money (August), I just have to say that my mail is replete with starbursts and

• Agencies

  Danger: No-Mail Zone

  Despite stepped-up efforts by the direct marketing industry to head off state do-not-mail bills, the number of proposals continues to grow. These measures,

• Agencies

  Past Tense

  Yeah, sure. Tell us all about how the world has changed in 20 years. Let’s seein 1988 we were talking about Gary Hart’s womanizing. Disgraced in ’87,