Direct Mail
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Agencies
Mail Stream: June 9
Fair Indigo’s summer catalog offers discounts on a variety of items. The Chronic Diseas Fund has mailed two fundraising promotions touting a matching gift for first-time donors. And Psychotherapy Networker magazine is offering a variety of downloadable premiums, archive access and a community forum as part of its subscriber value package.
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Agencies
Order Authorizing Postage Summer Sale Hints At Debate Areas
The Postal Regulatory Commission (PRC) has issued its final order authorizing temporary postage discounts for increased incremental standard mail volume during the summer. In addition to outlining the discount structure, the order hints at some of the controversy and concerns interested parties brought to the PRC.
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Agencies
Meet the Broker: Randi Morris
Today we meet Randi Morris, executive vice president of the interactive division of Specialist Marketing Services in Boca Raton, FL. Through her nine years in the industry, she’s seen interactive marketing evolve from a wild-west scene into a recognized legitimate medium
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Agencies
Meet the Broker: Camille Yusuf
Today we meet Camille Yusuf, account supervisor at the Cornerstone Group of Cos. in Toronto where she has been for nearly six years. Yusuf sees some opportunity for mailers into Canada right now because of the recession and the very different nature of the market there.
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Agencies
Mail Stream: May 27
Beauty products marketer Pacifica has mailed a slim-jim catalog featuring herbal perfumes, soaps and soy candles. The National Parks Conservation Association has begun promoting its 2016 centennial, and wants recipients of a mail package to provide birthday donations. And artist book club North Light has released its spring 2009 catalog.
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Agencies
Meet the Broker: Heidi Thibodeau
Today we meet Heidi Thibodeau, vice president of brokerage at Millard Group Inc,. This 15-year industry vet counsels mailers not to give up on prospecting lest they be at a disadvantage when the economy recovers.
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Agencies
Direct Mail Spending to Plummet, E-mail to Soar: Borrell
Direct mail spending will drop 39% during the next five years from $49.7 billion in 2008 to $29.8 billion in 2013, according to a study released yesterday by Borrell Associates
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Agencies
Neopost and GrayHair Jointly Offer Mail Stream Facilitation Product
Neopost USA Inc and GrayHair Software will link competencies in a joint offer to mailers.
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Agencies
Meet the Broker: Mark Zilling
Today, we meet Mark Zilling, senior vice president at MeritDirect. He’s specialized in the business-to-business arena ever since coming to the firm from Direct Media in 2001.