Direct Mail
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Agencies
Mail Stream: July 20
Men’s apparel designer Edo Popken has mailed a catalog introducing its wares to the U.S. market. D.E.L.T.A. Rescue, an animal rescue organization, solicits funds through a storytelling method. And fashion magazine Elle has updated its subscription solicitation package to include glossy exteriors and celebrity photography.
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Agencies
MFSA Hires Cooper as First Paid Lobbyist
The Mailing & Fulfillment Service Association has hired Ben Cooper to serve as its first paid lobbyist to represent its membership’s positions on Capitol Hill
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Agencies
Meet the Broker: Jeremy Johnson
Today we meet Jeremy Johnson, vice president of brokerage at Specialists Marketing Services Inc. since Dec. 2006. He started his career in 1997 as an intern at Millard Group Inc. (now Direct Media Millard) where he worked until joining Specialists.
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Agencies
From The MeritDirect Co-op: Amtower Preaches Carpe DM
Carpe DM? No, not carpe diem (seize the day): More a case of seize the definition. And a definition of DM is what Mark Amtower, the business-to-government guru who gave a luncheon presentation at last week
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Agencies
Live From The Merit Direct Co-Op: Libey’s Dozen For The Downturn
Don Libey is an optimist, much in the way someone who has swallowed a large dose of castor oil is an optimist: There will be benefits down the road, but the immediate future is one of discomfort. Libey, principal of multichannel marketing firm Libey Incorporated, offered a list of 12 essential concepts marketers must consider to survive the current economy and emerge stronger once the recover starts.
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Agencies
Meet the Broker: John Ahern
Today we meet John Ahern, vice president-new business development at Boutique List Services in Stony Point, NY. A 16-year industry veteran, he
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Agencies
Johnson & Quin Acquires InteliMail
Johnson & Quin has acquired InteliMail, a division of Staples Print Solutions.
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Agencies
Mail Stream: July 6
A new slim-jim catalog from Foods Across America touts iconic consumables from across the nation. Newsweek is promoting its redesign with subscription rates which are 91% off the cover price. And the Active 2009 catalog from Zappos celebrates its 10-year anniversary.
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Agencies
Meet the Broker: Dave Power
Today we meet Dave Power, owner of Power Lists & Data, which has been in business since 2004. He’s been in the list business since 1985, working at such companies as Knowledgebase Marketing, American List Counsel and the former Antigone Associates.