Direct Mail
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Agencies
Roll With It
To launch a new product early next year, Cinnabon is considering double-dipping on a direct mail strategy from last year that got a 4.5% response rate
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Agencies
Get In The Game
WGN hit a more than 50% response rate this spring with a small, highly personalized mailing targeting advertisers on Chicago Cubs’ games. The radio station
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Agencies
Destination: Loyalty
Today’s consumers are looking for better prices and more value for their travel dollars. That’s why loyalty in the skies is more important than ever.
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Agencies
Meet the Broker: Christina Bashark
Today we meet Christina Bashark, vice president, business development at Edith Roman Associates, Inc./ePost Direct where’s she’s been for the past two years specializing in business-to-business. She came to that post after spending nine and a half years as director of business development at Worldata.
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Agencies
Mail Stream: July 27
Olive oil marketer Fratelli Carli is offering six bottles of its product to U.S. chefs. AFAR, a magazine dedicated to experiential travel and cultural exploration, is seeking charter subscribers. And Credo Mobile, a division of Working Assets, is featuring Rush Limbaugh as a mock spokesman for its calling plans.
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Agencies
Deluxe Income Falls in Quarter
Deluxe Corp. posted net income of $27.8 million for the second quarter, a decrease from in net income of $32.6 million in the prior year.
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Agencies
Quebecor Emerges From Bankruptcy Protection, Changes Name
Quebecor World Inc. has emerged from bankruptcy protection in both the United States and Canada. Upon its emergence, the company changed its name to World Color Press Inc.
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Agencies
Meet the Broker: Wendy Peichel
Today we meet Wendy Peichel, senior business development manager at Options Media in Boca Raton, FL where, for the past three years, she has dedicated herself to furthering the practices of e-mail and mobile marketing.
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Agencies
Schofield Media Renews Contract With Quebecor
Quebecor World Inc. has signed a multiyear agreement with Schofield Media Group to continue printing 18 business-to-business magazines.