Direct Mail
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Agencies
Valassis Shifts RedPlum Promotions To Mail
Valassis will distribute its RedPlum offerings to Los Angeles Times readers via the mail beginning Aug. 24.
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Agencies
Credit Card Mailing Drop Slows
The 349.1 million credit card solicitations mailed during second quarter 2009 represent a 67% drop from second quarter 2008. More, along with The Historian’s Take, follows.
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Agencies
Postal Service Offers First-Class Postage Sale
The U.S. Postal Service will conduct a reduced-postage-rate test for high-volume first-class mailers. The discount program, which is similar to its summer sale for standard class mail, will go into effect on Oct. 1 and expire on Dec. 31.
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Agencies
Meet the Broker: Katherine Sharma
Today we meet Katherine Sharma, director of new business development at Acculists USA in Ventura, CA, where she’s been since the end of 2006.
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Agencies
Mail Stream: August 10
Caribbean Travel + Life mailed an “Exclusive Charter Invitation” of a three-year subscription for $24.95. The Student Conservation Association is hitching its wagon to President Obama’s star – for at least one solicitation mailing. And the summer catalog from VitaCost offers a bevy of bonuses in return for orders in excess of $50.
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Agencies
RR Donnelley Trims Income, Sales in Second Quarter
Printer RR Donnelley reported net sales of $2.36 billion during the second quarter of 2009, down from $2.92 billion in second-quarter 2008. The printer’s net income fell from $148.8 million a year ago to $26.2 million.
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Agencies
USPS Loses $2.4 Billion in Quarter
The U.S. Postal Service reported a net loss of $2.4 billion for the third quarter, compared to a net loss of $1.1 billion last year.
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Agencies
Mail Stream: August 3
The Christian Science Monitor offers a charter subscription to its new print newsweekly. Legal thriller author John Grisham has lent his name in support of the Southern Poverty Law Center
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Agencies
Roll With It
To launch a new product early next year, Cinnabon is considering double-dipping on a direct mail strategy from last year that got a 4.5% response rate