Topic

Direct Mail

Direct Marketing | Print
Making Direct Mail Work Harder: Three Tips

Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.
Profiles & Campaigns
Filling the Glass: Lord Hobo Brewing Creates New B2B Content Strategy

Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?
Agencies
In B2B Direct Mail, Be Relevant, Creative and Timely

Chief Marketer talked with Harte Hank’s Michele Fitzpatrick and Mighty & True’s Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.
Agencies
Nerf Guns and ABM Help Cybereason Hit Targets

A combination of creative direct mail, ABM and Nerf guns are helping cyber security firm Cybereason reach prospective customers.
Agencies
Your Next Direct Mail Test is Just a Click Away

Consider prefacing your direct mail initiatives with digital banner ads to test messaging, offers and creative.
Agencies
PURLs Engage Nationwide and Yodle Direct Mail Recipients

Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights.
Agencies
Chief Marketer Listline July 12

Lists featured this week include Women’s LeaderShip Exchange and TheCuteKid.com.
Agencies
Chief Marketer Listline Feb. 8

Lists featured this week include Corporate Counsel Magazine and Cricket Media Gift Buyers.
Agencies
Chief Marketer Listline Jan. 25

Lists featured this week include Izzy’s Love Equine Rescue and WagJag.
Agencies
Chief Marketer Listline Jan. 12

Lists features this week include Defenders of Wildlife and Modern Farmer.