Direct Mail

• Agencies

  Direct Mail Outpulls E-mail With Journalists

  MediaMap routinely enjoys a 10% response rate with its weekly e-mail to get journalists to sign up for the firm’s source-finding service. But a few months

• Agencies

  Scammed Out

  Less than a month after responding to a direct mail offer for five magazine subscriptions, Mandy Criddle received an invitation to a contest she just

• Agencies

  Golden Gouge

  Ask any scam artist to name their favorite target. Chances are they’ll say someone who is trusting and has a nice little nest egg in short, a senior citizen.

• Agencies

  Moore Tries Flashy Mail Package

  A medical supplies direct marketer is trying a radical change in its creative to increase response rates and sales. Moore Medical was hoping for a more

• Agencies

  Hey You!

  Remember when you were a little kid and you had something you thought was really, really important to say but no one would listen? You couldn’t get the

• Agencies

  Cricket Rolls Out First Direct Mail Campaign

  Cricket Wireless will start its first major direct mail campaign this month. The firm, which up to now has relied mostly on mass media TV spots, will

• Agencies

  Five-Year Falloff

  Direct mail volume fell significantly during the last five years, and response rates decreased for many firms, according to a Direct Marketing Association

• Agencies

  Mangled Mail

  The U.S. Postal Service thought it was doing something good when it started installing automated flat sorting machines last year. These sorters work faster

• Agencies

  PRC Endorses Mail Tracking Service

  Confirm, a mail tracking system proposed by the U.S. Postal Service, has been endorsed by the Postal Rate Commission and probably will be adopted in the

• Agencies

  Wine Country Living Returns to Direct Mail

  After a five-year hiatus, Wine Country Living began using direct mail again last month in a push to find new subscribers. The campaign, backed by a $200,000