Digital Marketing
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Digital
6 Ways to Light a Fire Under Digital Marketing
Are you up to speed on digital marketing? We get some good advice here, to not only enhance our digital work, but to enhance our own digital knowledge.
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Agencies
Heineken’s Media Director on Being Smarter, More Measurable
Outdated media plans. Too much reliance on TV, radio and OOH. All concerns Heineken is reworking to better align with consumer behavior and interests.
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Agencies
Is Your Marketing Team Proactive? Self-Assess to Find Out
Is your organization active, inactive, proactive or reactive when it comes to digital marketing?
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Digital
Gauging Digital Demand Generation
A new global B2B benchmarking study is aimed at gauging digital demand generation and assessing the digital marketing maturity of the business marketing community.
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Digital
2015 Digital Marketing Budgets to Increase
According to new research from Gartner, digital marketing budgets are expected to receive a 15 percent boost in 2015.
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Agencies
The New Era of Social Marketing
Social networks have figured out creative ways to keep both the consumers and advertisers happy, ushering in a new era of digital marketing.
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Digital
Digital Marketing Trendwatch
In case you missed it, mobile is the new desktop, and mobile devices will continue connecting brands and consumers in new ways moving forward.
