Digital Marketing
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Acquisition
How Small Businesses Can Use Social Media Platforms During the Pandemic
How companies can use social platforms to communicate with customers during the pandemic.
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Acquisition
Programmatic Ad Spend Increasing: Three Strategies for Marketers During COVID-19 Recovery
Programmatic advertising spend has begun to show gradual signs of recovery–but marketers should keep these three strategies in mind.
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Acquisition
Adobe Summit: Six Digital Marketing Trends Impacting Business in 2020
Marketing trends influencing business in 2020 according to executives at Persado and Adobe.
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Acquisition
Chief Outsiders’ Survey of CMOs Reveals 2020 Digital Marketing Trends
Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.
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Acquisition
Pinterest Uses Performance-Based Marketing Tools to Attract SMB and DTC Brands
How Pinterest is offering tools for performance-based marketers from small- and medium-sized businesses.
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Acquisition
Google Chrome’s Phase Out of Third-Party Cookies: Implications for Marketers
What marketers need to know about Google Chrome’s privacy announcement.
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Acquisition
Hootsuite Report: Five Social Media Trends for 2020
Five global social media trends to watch in 2020.
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Digital
Four Ways B2B Marketers Can Deliver a Positive User Experience
The following tips can help B2B marketers deliver an experience that upholds and supports your brand’s promise to customers.
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Acquisition
AR Campaign Simulates Swarms of Deadly Mosquitoes Across NYC
As the UNGA meeting gets underway, a campaign to end Malaria has spread
across NYC through an AR digital and out-of-home campaign. -
Acquisition
How to Captivate Customers by Using Video in Digital Ads
he benefits of using video far outweigh the risks when it comes to targeting an
audience that increasingly consumes video content online.
