Digital Marketing Archives

IAB’s 2024 State of Data Report: Tackling Data Quality and Signal Loss

Insights on third-party-cookie deprecation, diminished data quality and how to tackle data evolution, according to IAB’s 2024 State of Data report.

Digital

Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers

We spoke with H&R Block’s Jill Cress about the brand’s engagement strategy, why it chose a reality TV parody as the campaign’s content format, how it’s being marketed to the public and competitive differentiation.

Data & Analytics

Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success

Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.

Demand Gen

Multicultural Marketing: Technology Tools for Marketers to Reach Diverse Audiences

Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.

Mobile

Marketing-Friendly Features From Apple That Boost Engagement

Features from Apple that can actually boost brand engagement rather than hinder it.

Engage & Convert

Ecommerce Strategies: How to Make Your Brand’s Digital Shelf Stand Out Online

If you haven’t perfected your ecommerce marketing strategy yet, here are a few tips for creating a compelling digital shelf.

Acquisition

SEO Trends for Marketers in 2021

Content strategy tips to enhance your brand’s digital presence in 2021.

Digital

Ecommerce, E-Grocery and Omnichannel: Disruptions to Retail Marketing in 2020

A look back at the biggest events and disruptions in retail marketing last year.

Data & Analytics

Nielsen Developing Identity Resolution Solution for 2021

Nielsen announced that it’s developing an identity resolution solution to debut in 2021.

Demand Gen

Mastercard’s ‘Priceless Experiences’ Leverages Golf Champions for Virtual Events

Mastercard offered up an array of free digital events on its social and digital platforms open to the general public.