Digital advertising

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  Acquisition

  Programmatic Ad Spend Increasing: Three Strategies for Marketers During COVID-19 Recovery

  Programmatic advertising spend has begun to show gradual signs of recovery–but marketers should keep these three strategies in mind.

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  Acquisition

  Pinterest Uses Performance-Based Marketing Tools to Attract SMB and DTC Brands

  How Pinterest is offering tools for performance-based marketers from small- and medium-sized businesses.

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  Acquisition

  How to Captivate Customers by Using Video in Digital Ads 

  he benefits of using video far outweigh the risks when it comes to targeting an
  audience that increasingly consumes video content online.

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  Digital

  Fighting Fraud in Programmatic Advertising—Four Tips

  Programmatic advertising has changed the game for small and medium websites.
  What are the best practices to avoid fradulent practices?

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  Digital

  Transitioning to Google Expanded Text Ads

  Already accessible to advertisers, expanded text ads will become Google’s only form of text ad by early 2017.