Digital advertising

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  Acquisition

  How Rothy’s Used Shopify and Pinterest to Scale Digital Advertising

  Read how fashion brand Rothy’s tapped Shopify’s partnership with Pinterest to sell its products and scale its digital advertising.

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  Digital

  Jägermeister Taps Programmatic DOOH to Amp Up Cold Brew Awareness

  How Jägermeister Cold Brew’s programmatic digital out-of-home (DOOH) campaign increased consideration and intent to purchase by 66 percent.

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  Data & Analytics

  Google’s Take on a Post-Cookie Internet: What Marketers Need to Know

  A blog post from Google offered some perspective (and a bit of confusion) about how it intends to approach online user tracking and consumer privacy when the cookie is no more.

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  Acquisition

  Walmart Partners With Trade Desk to Build Demand-Side Advertising Platform

  Walmart is building its own demand-side platform (DSP) for marketers to buy ad inventory.

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  Acquisition

  Brands React to U.S. Capitol Siege By Pausing Media Spend, Updating Keyword Lists

  While social media networks have banned President Trump’s accounts, other brands have chosen to pause media spend and update negative keyword lists.

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  Acquisition

  Evaluating Advertising Channels in a Post-Ad-ID World: Four Criteria for Marketers

  Four criteria that marketers should consider when determining which channels will drive results in a world without digital identifiers.

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  Acquisition

  How Georgia-Pacific Uses Viewership Data to Measure Media Spend

  Real-time reporting has upped Georgia-Pacific’s optimization game and enhanced ROI.

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  MarTech

  IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House

  In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.

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  Acquisition

  Brand Marketing Strategies Are Shifting (Again) During the Pandemic

  With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.

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  Acquisition

  IAB Survey: Connected TV Advertising and Navigating Uncertainty of 2020 Upfront

  Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.