Digital advertising Archives

AdRoll Report: Prospecting Ad Spend Dips 27% as Marketers Target the Bottom of the Funnel

Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns.

Digital

DoorDash CMO Kofi Amoo-Gottfried on the Platform’s New Ad Tools, Value-Driven Campaigns and Humanizing the Brand

At a media event announcing the launch of new ad tools, DoorDash chief marketer Kofi Amoo-Gottfried shared his thoughts on where the advertising industry is headed.

Digital

How Tony’s Chocolonely Leveraged Paid Media to Increase Distribution and Sales

Chocolate brand Tony’s Chocolonely has enjoyed an increase in sales thanks to a shift in its marketing spend and channel distribution.

Branding/Marketing

Baby Products Brand Munchkin Taps Video Marketing, DTC and OOH for New Product Launch

For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social.

Digital

Tinuiti Report: AI-Powered Campaigns, Prime Video See Big Q4 Ad Spend Growth

The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report.

Branding/Marketing

Nalgene’s Marketing Director on Achieving Growth in the Crowded Water Bottle Market

Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience growth by relying on its scientific heritage, digital marketing tactics and flexible approach.

Technology

Navigating the Resurgence of Contextual Targeting: Ensuring Brand Safety and Relevance

A look at contextual targeting as a solution in the wake of third-party cookie dissipation.

Digital

4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans

The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.

Digital

Five Ways to Boost ROI Through CTV and OTT Advertising

A shift from traditional TV viewing to digital presents an opportunity for marketers to reach new audiences through the connected TV market.

Data & Analytics

Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success

Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.