Database marketing
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Data & Analytics
FTC Calls for Restrictions on Consumer Data Collection
The FTC looked at data collected from nine brokers. One of its recommendations is to give consumers access to the data and the inferences based on the data.
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5 Tools to Make Data Collection Faster, Better—and More Fun
Here are five ways to use technology to make data collection and lead gen more fun—for everyone.
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Data & Analytics
Why Keeping Your Data Clean Can Help the Environment
Keeping your data clean can not only improve marketing ROI—it can help the environment as well.
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Data & Analytics
5 Ways to Befriend Your CFO
So, why should the lovable, well-liked CMO pair up with the by the books, by the numbers, budget buzz-killing CFO?
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Data & Analytics
Tap into Behavioral Cues for Summer Marketing, Not Holiday Cues
This author makes the case that summer marketing is more about consumer behavior and other lifestyle factors rather than big summer holidays.
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Data & Analytics
Digital Transformation, The Next Level of Sales Enablement
Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.
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Data Driven ROI
CRM Is Profitable; Valued at $20.4 Million
About 41% of total CRM software last year was driven by organizations that were looking to replace legacy systems or provide alternative, complementary functionality.
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Data & Analytics
How Kraft, Heineken and the President Are Reaching Millennials
If you don’t learn how and where to reach Millennials, be prepared to lose their business.
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Data Driven ROI
CMO Talks: 5 Ways to Befriend Your CIO
As CMOs we just might be overlooking the one person who, today, could be the most critical to our success—the CIO.
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Data & Analytics
RPI vs. RFM: Targeting Unique Ecommerce Behavior
Looking at buyers’ relationship, persona and intent can help improve targeting. Here’s an ecommerce example.
