Database marketing

• Agencies

  The Sum of the Parts, Part 4: Segmenting Data

  Our ultimate aim is to make as many customers buy from us as possible while making the highest achievable profit from the transaction. The elements of reaching that goal are the three C

• Data & Analytics

  Impersonally Identifiable Information

  Can marketers serve up relevant offerings on the Web to a never-before-seen site visitor? Quova Inc. offers a geography-based identification service based on surfers’ IP addresses. Direct Newsline spoke with Quova president and CEO Marie Alexander about the opportunities and limitations IP address-based efforts afford marketers.

• Agencies

  Recency Modeling a Beautiful Thing for Discount Beauty Center

  Recency/frequency/monetary value modeling, or RFM, is a tried-and-true segmentation tactic for catalogers and other mail order marketers. But e-mail practitioners have been more reluctant to use it to segment their campaigns.

• Data & Analytics

  MeritDirect, Penton Partnership Goes Beyond List Sales

  MeritDirect will be gaining more than a file of 5.5 million postal names, 2.1 million e-mail names, 4.1 million telemarketing names, 400,000 international contacts and a database of 135,000 trade show attendees when it assumes management duties of Penton Media

• Agencies

  Autobytel Launches Dealer Lead Management Product

  Autobytel Inc. has debuted iControl by Autobytel. The new offering assists vehicle dealers in managing third-party leads.

• Agencies

  Affinion Acquires Italian Relationship Marketing Firm

  Loyalty marketing firm Affinion Group, Inc. has acquired an Italian relationship marketing solutions company from a leading Italian banking group.

• Agencies

  Meet the Broker: Linda West

  Today we meet Linda West, vice president of multichannel marketing at Catalyst Direct Marketing in Dublin, NH.

• Agencies

  InfoGroup Consolidates Brand Identity, Restructures CEO Contract

  Infogroup, formerly InfoUSA, is changing its branding structure. Under the new policy, the Infogroup name will be at the forefront, Brands the company has acquired, such as Yesmail, Opinion Research Corp. and a variety of list management and brokerage firms, will be subsumed.

• Resolve to Market More Intelligently in 2010

  It’s the start of a new year, so its time to consider marketing resolutions. What are you doing to keep up with the challenge of staying ahead of your customers?

• Agencies

  Look for More Data Diversity in the Years Ahead

  There’s been a lot of talk among direct marketing industry veterans about reinventing themselves in the digital age. And this, of course, is followed by a crowd of social media consultants with creative concoctions for how to prosper in times of change.