Database marketing Archives - Page 15 of 40

5 Ways to Find a True Influencer

There are many criteria a marketer needs to consider before commencing on a long-term engagement with an influencer.

DMA in DC Starts Tuesday

A three day event designed to educate marketers on critical issues affecting the data-driven marketing industry begins this week.

Agencies

How Persona-Based Marketing Can Go Wrong

What if publications like Reader’s Digest targeted different segments of their readership, rather than just their main core audience?

Agencies

Big Data: A Game of One Many Times Over

All by itself, big data doesn’t matter. What matters is the application of big data to accomplish business objectives.

Data & Analytics

Now is the Time for Small Businesses to Unlock Big Data

Big data has enabled marketers to enter the consideration set further downstream, creating new opportunities to acquire customers more efficiently with behavioral advertising.

Agencies

Getting Business Requirements Right For Your Marketing Technology Build

If your marketing team plans to take on a significant marketing technology upgrade this year, your most important first step is to build smart business requirements to guide the team.

Social

Data Integration is Key Tech Need in 2013

Many marketers have tested multiple kinds of campaign management tools, and that has created a multitude of unwieldy data silos.

Data & Analytics

The Implications of a New B2B Marketing Framework

Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.

Agencies

Shifting Your Brand to an Omnichannel Perspective

Successful omnichannel marketing both utilizes and generates data, which helps marketers back up the business value of their programs.

Agencies

Managing the Buyer’s Journey Through Multiple Touchpoints

Here’s 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.