Topic

Data

Agencies
Direct Mail, DRTV Most Effective in Reaching Hispanics

Direct mail was the most popular channel used by Hispanics that made direct response purchases, followed by DRTV and online marketing. Telemarketing trailed a distant fourth, according to a new study from the Direct Marketing Association and Directo: the DMA’s Council for Hispanic Marketing.
Agencies
Creativity Substitutes for Data in the Gay Market

Marketing to the lesbian, gay, bisexual, and transgender (LGBT) community isn’t as difficult as quantifying the market. That was one conclusion you could draw from the Reaching Out conference held in February by students at Harvard Business School, MIT Sloan School of Management, and Yale School of Management.
Data & Analytics
Datagence Enhances Co-op Database

The Consumer Intelligence Master File, a cooperative database operated by Datagence will be enhanced with lifestyle data from Equifax. The new data along
Agencies
The Pitfalls of Marketing Enhanced Lists

It’s been clear to those in the brokerage and management business for some time now that appending demographic and lifestyle data to established lists,
Agencies
Man Pleads Guilty to Online Film Pirating

A Minnesota man pleaded guilty in federal court to selling pirated movies on the Internet, the Associated Press reported. This is the first federal prosecution
Agencies
NEW Blood: FINDING NEW CUSTOMERS DURING A PROSPECTING CRISIS

when Fingerhut Cos. needed to acquire new customers a couple of years ago, it decided on a radical solution. Instead of trying new lists and new media
Agencies
New Risk Model For Prospects With No Credit History

Equifax, Atlanta, released Thin Rank, a new risk modeling software that rank orders consumers with little or no credit history.Up to now, Equifax maintains,
Acquisition
U.S. Foodservice Taps GTE to Build e-Commerce Site

U.S. Foodservice, based in Columbia, MD, has tapped GTE Internetworking to build its commercial Web site http://www.NextDayGourmet.com.With a two-year