Data

• Acquisition

  ListTalk: Quality vs. Quantity: How Are You Building Your Prospect File?

  This week, List Talk features Christina Bashark of ePostDirect, who thinks marketers should focus on quality rather than quantity when it comes to building their prospect files. One way to do this is co-registration data

• Data & Analytics

  Brand President and (Sub-Brand) Vice President

  On the basis of loyalty and engagement assessments, this week it appears that Barack Obama is going to be the newest White House resident. But we are also alert to the fact that, just like the consumer marketplace, how a brand is perceived can change quickly

• Agencies

  Selling Source Acquires Lead Generation Firm LeadRev

  Technology firm Selling Source LLC has acquired the online lead generation and customer acquisition services firm LeadRev Inc., based in Gulf Breeze, FL.

• Data & Analytics

  E-Marketing to Women: Soccer Moms Aren’t the Goal

  Is your Web site “pretty in pink?” If you’re trying to reach women, think again about your design scheme. E-Centric recently talked with Michele Miller and Holly Buchanan, authors of the new book “The Soccer Mom Myth” about what marketers are doing right and wrong

• Agencies

  Women Don’t Just Buy Brands, They Join Them

  From “cocooning” to “cashing out” to “down-aging,” noted marketer and author Faith Popcorn’s predictions about our changing society have been spot on. So what does the founder of marketing consultancy firm BrainReserve think about women and their brand-sense? Click here and find out.

• Agencies

  The Mother Load: Understanding Mom With Search Engine

  Aside from play dates, soccer games and the diaper aisle at Target, do you know where to find moms? Try search engines, where—like everyone else—moms are going to find information. Click here to find out how the typical mom is using search engines, and how you can reach her with your message.

• Data & Analytics

  The Ultimate Metric: Marriage

  It’s time for some holiday fun. Richard H. Levey reports on how to measure results when seeking, uh,
  a mail order spouse.

• Agencies

  Model Behavior

  Want to drive higher responses and find a wealth of viable prospects in your database?

  You’ll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that’s a complex task. Above all, you have to know what models can and can’t do.

• Data & Analytics

  Marketing to Muslims

  Does Islam scare you? It shouldn’t. U.S. Muslims are a growing market. and they want many of the same things that other Americans do. But you have to sensitize yourself to Ramadan (a month of fasting), Halal (Muslim dietary laws), and Islam’s different take on financial issues. Click here for more on selling to Muslims.

• Agencies

  Sales Lead Management Association Forms

  The Sales Lead Management Association (www.salesleadmgmtassn.com), a new online organization dedicated to helping firms manage their sales inquiries, has formed in Los Angeles.