Data

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  Data & Analytics

  Misconceptions About Marketing Data

  The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each.

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  Agencies

  3 Ways CIOs Can Transform Digital Marketing

  Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

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  Agencies

  Why Second Party Data is About to Have its Moment

  Once considered only an aspirational concept, second-party data has moved past the abstract and into the mainstream.

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  Agencies

  Harnessing the Power of Closed-Loop Marketing in 3 Easy Steps

  Here’s how to engage in closed-loop marketing by identifying the data that matters in a few basic steps

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  Agencies

  What Sales Leaders Can Learn from Spock and Kirk

  Just as Captain Kirk and Spock ventured to new worlds and made tough decisions to steer the Enterprise to safe ground, sales executives also have to make the right decisions to drive their organizations to hit their sales targets.

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  Agencies

  Engaging Customers With Data Intelligence: Webinar

  Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.

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  Agencies

  Data Helps Kraft Cook Up a Segmented Content Strategy

  Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.

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  Agencies

  The Future of Marketing Performance Management

  Marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance.

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  Data & Analytics

  The Marketing Analytics Challenge Comes From Within

  A whopping 45% of marketers either don’t evaluate the accuracy of their analytics, or have no clue if their company tracks these numbers, according to a new report.

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  Agencies

  Q&A: Gamut’s Allgood on Big Data, ROI and Brand Launches

  Chief Marketer recently talked with Rachel Allgood, ‎senior vice president of marketing and consumer insights at Gamut, a Cox Media company, about the launch of the brand last fall.