Data Archives - Page 2 of 59

CCPA: Consider It a Blessing, Not a Burden

Sure, adapting to the California Consumer Privacy Act can be costly. But smart
marketers see the opportunities in CCPA, as well as the hurdles.

Data Driven ROI

In the Age of AI, CMOs Still Need to Take Risks

AI is changing the rules , but CMOs should still have the courage
to take risks (like Cheetos jewelry) in a data-driven world.

Data & Analytics

Identifying Affinities in Second-Party Data

Marketing in a GDPR-compliant world quickly becomes a
choice between performance or scale. Or does it?

Data & Analytics

CCPA is Coming: Are You Ready?

The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here’s how to get your company ready.

Data & Analytics

Data and Emotional Intelligence: The Toronto Raptors’ Secret Weapons

The recent NBA championship of the Toronto Raptors was a triumph of
emotional intelligence and data. Here are the takeaways for marketers.

Digital

4 Tips for Marie Kondo-ing Your Digital Assets

Discover how to declutter your data and make your marketing strategy spark more joy.

Data & Analytics

High Measurement Maturity Marketers Reap Way More Benefits than their Peers

These leaders earn approximately $4 for every dollar they spend on marketing
measurement, generate nearly 3 percent more leads and other benefits.

Data & Analytics

How Embedded BI Can Help Digital Marketing

Traditional business intelligence (BI) approaches don’t fit the bill when it comes to real-time data analysis requirements in digital marketing.

Data & Analytics

Three Ways to Leverage Market Research in 2019

Market research is crucial for consumer insight, and the landscape is constantly evolving.
Here’s 3 things to consider to differentiate your brand in 2019.

Demand Gen

Q&A: Using Data to Power Human Connections

Chief Marketer recently chatted with Centrally Human’s Kim Weisensee Brown about the power of data in shaping human connections.