Data
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Acquisition
All Roads Lead to Location Based Data
Location based data is paving the way for innovation in marketing on a local basis.
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Data & Analytics
Lead Generation: DIY or Outsource?
To make the decision on whether to outsource or DIY aspects of lead generation, let’s look at the pros and cons.
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Agencies
Winning Mobile and Social Campaigns that Connect with Consumers
Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.
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Agencies
4 Tips for Multi-Device Measurement
Here’s four tips for making the most out of measurement in a multi-device world.
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Data & Analytics
Facebook and Nielsen in Data Collection Partnership
Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.
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Agencies
Emotion Beats Data in B2B Decision Making: Study
65% of executives responding to a new survey from gyro and The Fortune Group say that subjective factors that can’t be quantified make a difference when evaluating competing proposals.
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Data & Analytics
B2B LeadsCon and LeadsCon NY: Speaker Previews
Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.
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Agencies
Enabling Data Driven Marketing Worldwide
The Direct Marketing Association recently reported that said confidence in data driven marketing via digital channels is higher than ever, with some 78% of marketers saying it’s the path to new growth.
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Data & Analytics
How Motorola Optimizes Channel Data Management
Channel data management is designed to deliver decision-grade channel intelligence that leads to increased sales and improved incentive program ROI.
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Agencies
Three Tips to Enable a More Effective Mobile Salesforce
Wasted time and lack of organization are timeless problems for sales organizations—and have a direct impact on revenue.
