Topic

Data Collection

Data & Analytics
The Digital Twin of the Customer (DToC) Approach to Data Collection

How this fledgling technology could be a potential alternative to the illusive 360-degree customer view.
Loyalty Marketing
Noodles & Company Revamps Its Loyalty Program for First-Party Data Collection

How the company transitioned to a points-based loyalty offering for customers.
Digital
How Land O’Lakes Tapped First-Party Data Sets to Power a Personalization Program

How the brand is converting customers with smarter data management.
Acquisition
How Driscoll’s Transitioned to Online Grocery Shopping and Product Marketing

A look at Driscoll’s approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.