Data Archives - Chief Marketer

AI

Using AI-Driven Data Platforms While Remaining Ethical

New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences for target marketing purposes. However, the use of AI has created concerns around compliance risk and data privacy. Here’s a look at how marketers can continue to behave ethically amid evolving privacy regulations and an influx of new AI-assisted platforms.

Digital

Consumer Privacy: Five Things Marketers Need to Know About CCPA

Steps marketers should take in order to comply with California’s consumer privacy regulation.

Acquisition

Google Chrome’s Phase Out of Third-Party Cookies: Implications for Marketers

What marketers need to know about Google Chrome’s privacy announcement.

Data & Analytics

Formulating Your 2020 Data-Driven Marketing Strategy

A sound data management strategy is critical as the landscape becomes more complex.

Data & Analytics

Insights for Marketers on CCPA Compliance

The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.

Data & Analytics

Don’t Let AI Bias Derail Your Marketing Efforts

The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.

MarTech

The AI Paradox: Why More Automation Means We Need More Humanity

How does a brand reap the benefits of AI and marketing automation, and
become more “human” at the same time? The answer lies in organizational empathy.