Data
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AI
Why Agentic AI Is Causing Customers to Expect More and Tolerate Less
As AI takes over more of the customer experience landscape, replacing long hold times with immediate responses, customers are beginning to expect instant solutions across the board.
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AI
Using AI-Driven Data Platforms While Remaining Ethical
New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences for target marketing purposes. However, the use of AI has created concerns around compliance risk and data privacy. Here’s a look at how marketers can continue to behave ethically amid evolving privacy regulations and an influx of new AI-assisted platforms.
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Digital
Consumer Privacy: Five Things Marketers Need to Know About CCPA
Steps marketers should take in order to comply with California’s consumer privacy regulation.
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Acquisition
Google Chrome’s Phase Out of Third-Party Cookies: Implications for Marketers
What marketers need to know about Google Chrome’s privacy announcement.
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Data & Analytics
Formulating Your 2020 Data-Driven Marketing Strategy
A sound data management strategy is critical as the landscape becomes more complex.
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Data & Analytics
Insights for Marketers on CCPA Compliance
The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.
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Data & Analytics
Don’t Let AI Bias Derail Your Marketing Efforts
The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.
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MarTech
The AI Paradox: Why More Automation Means We Need More Humanity
How does a brand reap the benefits of AI and marketing automation, and
become more “human” at the same time? The answer lies in organizational empathy. -
Data & Analytics
Transforming Customer Experience with Data: 5 Tips
Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives,
but why haven’t more brands achieved these heady heights? -
Facts & Figures
GDPR: 3 Tips for Compliance
With legislation similar to GDPR passed in California, Brazil and Japan, giving
customers a voice in how their data is used is a worldwide priority.
