Customer Experience Archives

How Kohler Boosts Conversion from the Product Detail Page

The kitchen and bath manufacturer is overhauling all of its product images on every retailer and marketplace where it sells.

Shopper/Retail

Bissell Shares Four Quick Customer Experience Conversion Wins

Cleaning products manufacturer Bissell tests copy and website organization to boost sales.

Social

Emplifi Survey: Social Shoppers Seek Authenticity, Value, Appealing Visuals

Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually appealing posts that resonate with their audience and sprinkle a little humor into the mix.

Digital

ADT Marketing Part 2: EVP & CMO DeLu Jackson on Customer Experience, Insights and Attribution

ADT’s CMO delves into customer experience, demand planning, consumer insights, digital attribution and DEI strategy.

Data Driven ROI

3 Ways to Create Personalized Customer Experiences on a Budget

Here are three ways companies can create cost-effective personalization to enhance customer satisfaction.

MarTech

Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support

Pain points and potential solutions marketers can implement to improve the customer service experience.

MarTech

Three Pandemic-Born Customer Experience Trends That Are Here to Stay

Three trends—contactless shopping, subscription business models and SMS messaging—warrant marketing spend in 2021.

Data & Analytics

Three Ways Technology Can Boost Customer Experience for D2C Marketing

Three ways brands can implement technology to help streamline and control the customer experience.

Acquisition

Adobe Summit: Six Digital Marketing Trends Impacting Business in 2020

Marketing trends influencing business in 2020 according to executives at Persado and Adobe.

Acquisition

Our Top Five B2B Marketing Stories of 2020

These B2B marketing stories were the most read so far this year.